LUSTRO is brought into play to reveal the true meaning of un'immagine riflettente which literally means A Reflective Image. The phrase unpretentiously describes the direction and movement of the brand. LUSTRO is a ritzy men's boutique focusing on masculinity. The store being the first in Jakarta, Indonesia is everything Italian. Each shirt is distinctively styled. LUSTRO shirts are catergorized in four conspicuous groups to differentiate them. They are Platino, Oro, Argento & Bronzo or Platinum, Gold, Silver & Bronze. These groups have a range from black tie formal shirts in Platino; evening and dinner shirts in Oro; business shirts in Argento; to fashion shirts in Bronzo. Materials and components are from the finest mills in Europe. Each shirt boasts its unique selection of materials and detailing. Complemented with accessories, LUSTRO underscores professionalism, sexiness and individuality. Lustro is "Aggressively Sexy".